About Us

The first definitive book on the psychology of smell, written by Rachel Herz, The Scent of Desire: Discovering Our Enigmatic Sense of Smell (William Morrow/Harper Collins Publishers) will be on sale in October 2007. Dr. Herz has also developed a line of fragrances based on scientific evidence where each fragrance has specific effects on mood and behavior called Scentology.

For more information on Dr. Herz see:
http://en.wikipedia.org/wiki/Rachel_Sarah_Herz
http://www.rachelherz.com